After a discussion with the Boss a few days ago, the subject of website blogs has been dogging my thoughts. Not Alaska Chick’s Blog, particularly, but the entire idea of business website blogs. A blog specifically located on a business website to share information, news, ideas and to answer questions that people that would be on a particular website might be interested in knowing.
There are always choices to be made. Rarely it seems that they are straightforward or easy to make choices, when these choices concern something anything very important in your life. When the options have been narrowed down, there are positives and benefits to both.
A similar situation was our own, over three years ago as we were re-building the Pioneer Outfitters website, the second (and last… so far) time. Should Alaska Chick’s Blog be located on the Pioneer Outfitters website? Should Alaska Chick’s Blog be it’s own website?
The decision was seemingly simple for me. Of course it belongs on the Pioneer Outfitters website! I, and through me Alaska Chick’s Blog, are Pioneer Outfitters. Pioneer Outfitters, the people who make up our Teams, the guests and clients, the animals, the mountains, the land, the hardships and the blessings; all the things that make up the whole of Pioneer Outfitters are my life. I am Pioneer Outfitters. Thus, Alaska Chick is Pioneer Outfitters.
So here is the problem. Have you ever been to an Outfitter’s website? (Other than this one!) Have you ever been to a Big Game Hunting Outfitter’s website? Have you ever visited the blog on that website? Did you enjoy it and find interesting (and pertinent) information? Was it enlightening and engaging? Did you leave a comment and receive a reply? Was the most recent post written within the last week? Was the most recent post written within the last month? 6 Months? Was it within the last year?
The answer to most of these questions is most likely “no.” ~ I know this to be true because I created this website by doing a TON of research! I searched out Outfitters in Alaska, the Lower 48 as well as all over the world. I created my idea from what I considered the best possible information to include, that others had thought to include AND what I couldn’t find.
Back to the chat Boss and I were having, during which he mentioned something I have heard him say many, many times. “I told him to go over to Alaska Chick’s Blog and read…”
Why is this? I am asking why this is necessary and so much the norm? Is it because the Outfitters and Registered Guides that run businesses similar to our own typically have piss-poor blogs? Or is it simply something not thought of? It’s right there, in the header on every page of the website! Is it that so many people may not know what a blog really is and is for?
How can I let the world know that Pioneer Outfitters Alaska Chick’s Blog is a huge pile of information and that the answers so many seek, are right there?
What I am puzzling over now is if I didn’t make a mistake putting Alaska Chick’s Blog on Pioneer Outfitters website. Would it, and through it Pioneer Outfitters, both benefit from Alaska Chick’s Blog being its own entity and website?
The honest-bottom-line here is that I truly want for people who have questions or just wonder something about our lives in the mountains and bush of Alaska, to be able to find their answers. Especially those people, who have these dreams and or questions, desiring the Adventure of experiencing it to be able to chat with a human who can and will share the love for this great North Country, freely.
Do you have any opinions to share on this? Please do so!